How to make your blog work for you
A blog that is solely for personal expression means that it doesn’t matter the number of views you receive If you’re looking at running a business based or marketing blog then views are of the utmost importance. How do you acquire those views?
The basics of blogging
The term “blog” refers to an internet publication that typically takes as a journal or diary however they may also be used to publish reviews and news about particular subjects or products. Blogs usually include personal comments views, opinions and experiences and are often filled with images, videos, and hyperlinks. A lot of people decide to start blogs as a method of sharing their opinions about their professional or personal lives.
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They can however be used for writing about and marketing your business or product online. Today, blogs are experiencing a huge level of popularity in all sectors of the internet . They can be a powerful and affordable way for reaching a larger audience.
One of the best things about blogs is that readers often read them at leisure. Consumers and customers are becoming more more skeptical of advertisements, but they will happily read a blog as they find it to be of significance to them on a personal level. The majority of world’s top businesses use blogs to provide greater value and provide a personal touch when trying to make people aware of their business. This strategy is proving to yield good results.
Where to start? ;
The process of starting a blog is quite easy. All you require is the time and somewhere to post your blog. In the beginning, you’ll certainly require a subject or topic for your blog. The best way to find some good topics is to look around the web first and look at what other blogs are writing over on their blogs. Generally speaking you want to focus on one theme for your blog similar to how numerous newspapers have columnists who talk about one specific topic. This topic can be very narrow or extremely broad but it’s important to ensure that your readers know what is the kind of subjects you are likely to cover otherwise , they’ll browse through an article they find interesting and then stop following your blog whenever you begin discussing an issue that is of no significance to readers.
After you have an overall outline for what you want your blog to be about, you must begin thinking of what you want to name your blog. Simple and catchy names are ideal, however, you must try as well to provide some type of clues to what the blog’s content is in the name. It will be easier for visitors to find your blog.
Of course, picking an appropriate topic and then figuring out the best name for your blog will be pointless if do not have a space to publish your blog. There are plenty of websites that allow you to post a blog nowadays, some of which are free and some that charge a fee to use. If you’re unable to locate an appropriate location to host your blog, I’d suggest just doing a simple Google search to find blog hosting sites and then conducting some study to determine which one is most suitable for your needs. Of course , if you have an existing website, you can add your blog right to it’s own page. One big advantage of this is that it will draw people to take a a look around the rest of your page to see the contents of the blog.
Things to be aware of when writing;
Making a blog is by no means difficult, however there are some things you should remember to ensure your blog is easy and enjoyable for your followers to browse through.
1. Be sure that your English (or whatever language the blog is written in) is at a certain level. Although the public is less concerned about perfection in grammar, spelling and syntax than it did in the past it is nevertheless important to ensure that your blog legible. Of course, the majority of websites and blog sites come with a built-in spelling checkers, and there’s no excuse for spelling errors.
2. Be sure to write clearly. Blogs aren’t exactly formal writing and are definitely not intended to be an essay. Make sure to keep your sentences and paragraphs reasonably short and keep your language clear and simple to read.
3. You should think about adding videos and/or pictures on your blog. Research has clearly demonstrated that people connect more easily with images and videos, particularly than with walls of solid text.
4. When you’re trying to promote the product, business or service try to minimize the amount of advertisement that you include in every blog article. It’s acceptable to offer people the option of purchasing your product , or via an affiliate link, purchase something you’re talking about and might be interesting to people, but having tons of “spam” links and banners across your blog is an absolute turn off. In the end, as we’ve already said people usually visit blogs to find information or for a few minutes of reading pleasure, so they don’t want to get bombarded by your sales advertising.
5. Be engaging. Try to be a normal person. If you’re selling an item or marketing a company , people are more comfortable talking to genuine people with real ideas and stories more than to people who sound robotic and uninteresting.
How do you promote your blog;
All your hard working finding the perfect blog topic and name, as well as an appropriate place to put your blog on your blog will be in vain without getting readers to visit your blog. And finding readers is the key to marketing your blog. Writing good content and publishing it on a reliable blog hosting service isn’t enough to gain an adequate readership. There are millions of blogs online that are constantly updated with new blogs even as you are reading this. If you can find a method of promoting your blog you will have trouble getting readers.
There are many options open to you when considering the best way to promote your blog. You can advertise your blog by adding links to it , or mentioning your blog in emails, as well as on social media and forum pages. Other options are getting blog hosting or article hosting websites to examine your blog and hopefully post it on their front pages or at a higher level on their search rankings , as well as other things like entering blogging contests. Find bloggers who write about similar topics can also help your business as you could partner together and carry out some cross-promotion by directing visitors to their blog , and they’ll reciprocate.
Keywords are the key to success;
If you know the things they are looking for but aren’t sure where to get it search engines such as Google and Yahoo can be extremely useful. In the same way, these search engines are great for bloggers too. A lot of search engines employ algorithms that look for key words in blogs or websites. Even if your content might be good , if you don’t employ the correct keywords, then users may not be successful in finding you. Correct keywords are essential and should be a reflection of what you want people to be thinking about when they come across your blog. One way to make sure that you are using the correct type of keywords is to do searches for the keywords you plan to utilize and then see what results you get. If your results are comparable to what you’re providing, you’ve hit the mark if not , then think about changing your choice of keywords.
Maintaining it neat
Keeping your business blog clean and clutter-free is essential for getting customers to visit. Take a look at it this way: when you enter a store or even onto someone’s website the first thing you will notice is the general layout looks like and, as they say, first impressions are important. If you were in an establishment and noticed scattered aisles of odds and ends lying around are you as interested as if the aisles were neat and you could find precisely what you were looking for easily?
It is usually recommended to adopt a slightly more spartan approach for a business blog than an individual blog. If you’re not sure regarding simple, functional colors and backgrounds for your blog , scouring the internet to find some sites that have got appealing designs can be helpful.
Don’t push your message too hard;
The entire purpose of an online marketing blog is to market your business and/or the products you choose to promote. However, consumers could easily get overwhelmed or put off by constantly being blasted by sales or adverts. If your blog is overloaded with advertisements, links (including banners) and sales pitch, it is likely that you will frighten away the customers who you’ve worked so hard to get visiting to begin with. Providing readers with “Value” is a great method of gaining and maintaining their trust and making sure they come back. The best way to give readers this value is by producing quality blog content which is as impartial as possible, whilst obviously being kind to your own product. Also, make sure that it is current and pertinent. There is nothing wrong with promoting the fact that you’ve got a new line or product however, you must be careful to refrain from the impression that you’re trying to make a sale on your readers without offering something worth reading about.
Value you can bring to the table;
A majority of companies offer giveaways, free samples and special offers in their marketing materials. There’s no reason why to not offer items on your blog, and in fact , if you do it will give people an incentive to check in regularly so they don’t miss one of your exciting deals. Other advantages that must be added to a good blog is helpful tips to attain what the user would like to accomplish. For example paint companies posting guidelines on how to achieve that perfect finish , or health food manufacturers posting about the latest news ways to use their products in recipes. This added value turns you from a seller to a trusted authority and source of information and news.